The Impact of Covid-19 on the Creations of Fashion Designers
Session
Fashion
Description
The pandemic, known as Covid-19, is affecting the global economy causing an economic crisis. The non-essential product categories are the categories that have been hit extremely hard, and the fashion industry also as part of this category. This study was conducted to understand the impact of Covid-19 on the apparel industry, fashion designers who are independent, in different European countries. Study has found that the apparel industry is one of the most affected industries among the other industries by COVID-19. Many of the demands that have been made are already being considered. Independent designers find it difficult to provide good conditions for their workers, and have lost the harmony of the chain of realization and the launch of their collections in the market. With declining sales, the existing stock of manufactured garments will be sold at low prices in the coming months. Many designers have suspended advertising for their creations — though some continue to use social media influencers to promote their products. The current environment, although challenging, presents an opportunity for a substantial and welcome change that will simplify businesses and, ultimately, align them more closely with customer needs.
Keywords:
pandemic, fashion, global, economy, apparel, market, customer
Session Chair
Aferdita Statovci
Session Co-Chair
Artrit Bytyçi
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 10:45 AM
End Date
31-10-2020 12:15 PM
DOI
10.33107/ubt-ic.2020.158
Recommended Citation
Gjoni, Ariana, "The Impact of Covid-19 on the Creations of Fashion Designers" (2020). UBT International Conference. 4.
https://knowledgecenter.ubt-uni.net/conference/2020/id/4
The Impact of Covid-19 on the Creations of Fashion Designers
Lipjan, Kosovo
The pandemic, known as Covid-19, is affecting the global economy causing an economic crisis. The non-essential product categories are the categories that have been hit extremely hard, and the fashion industry also as part of this category. This study was conducted to understand the impact of Covid-19 on the apparel industry, fashion designers who are independent, in different European countries. Study has found that the apparel industry is one of the most affected industries among the other industries by COVID-19. Many of the demands that have been made are already being considered. Independent designers find it difficult to provide good conditions for their workers, and have lost the harmony of the chain of realization and the launch of their collections in the market. With declining sales, the existing stock of manufactured garments will be sold at low prices in the coming months. Many designers have suspended advertising for their creations — though some continue to use social media influencers to promote their products. The current environment, although challenging, presents an opportunity for a substantial and welcome change that will simplify businesses and, ultimately, align them more closely with customer needs.