Crisis as a main change instigator: A practice based approach of a multi-case study in Kosovo firms
Session
Modern Music, Digital Production and Management
Description
This paper aims to explore organizational state of crisis as the main instigator for initiating strategic change in eight private companies in Kosovo. While change and crisis at a firm level have been explored substantially, the practice based approach of strategic change during such situations received undesired research attention. A practice based perspective ‘strategy as practice’ approach until recently has concentrated mainly around strategy creation and strategizing rather than strategic change implementation and practices. This study uses grounded theory approach (Charmaz, 2006) to examine organizational practices that lead to crisis disrupting organizational functioning while providing insights of change management from practice perspective in Kosovo context based on management perspective. The study identifies 4 types of crisis that threatened the competitiveness and future viability of these companies: organizational culture crisis, management malpractices, regulatory intervention and emerging trends. These practices are grounded in data and offer discussion on strategic change initiatives undertaken for a successful organization transformation in Kosovo context.
Keywords:
strategy as practice, Experiencing crisis, strategic change, processes and practices, organizational context, culture
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
Lipjan, Kosovo
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.45
Recommended Citation
Lekaj, Diana, "Crisis as a main change instigator: A practice based approach of a multi-case study in Kosovo firms" (2022). UBT International Conference. 45.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/45
Crisis as a main change instigator: A practice based approach of a multi-case study in Kosovo firms
Lipjan, Kosovo
This paper aims to explore organizational state of crisis as the main instigator for initiating strategic change in eight private companies in Kosovo. While change and crisis at a firm level have been explored substantially, the practice based approach of strategic change during such situations received undesired research attention. A practice based perspective ‘strategy as practice’ approach until recently has concentrated mainly around strategy creation and strategizing rather than strategic change implementation and practices. This study uses grounded theory approach (Charmaz, 2006) to examine organizational practices that lead to crisis disrupting organizational functioning while providing insights of change management from practice perspective in Kosovo context based on management perspective. The study identifies 4 types of crisis that threatened the competitiveness and future viability of these companies: organizational culture crisis, management malpractices, regulatory intervention and emerging trends. These practices are grounded in data and offer discussion on strategic change initiatives undertaken for a successful organization transformation in Kosovo context.