Practices and Preferences of Kosovo Citizens Regarding the Consumption of Safe Yogurt

Session

Agriculture, Food Science and Technology

Description

Yogurt is a popular dairy product known worldwide, not only for its unique texture and flavor but also for its health benefits. The purpose of this study is to investigate the practices and preferences of Kosovo citizens regarding the consumption of safe yogurt. This study utilized a quantitative methodology with a cross-sectional design. A total of 516 Kosovo citizens aged 18-65 participated in the study, comprising 308 (59.7%) males and 208 (40.3%) females. Among the participants, 36% reported consuming yogurt daily, while 45.7% consumed yogurt 2-3 times a week. Furthermore, 43.8% of participants stated that they consume yogurt more during the spring/summer season. Regarding the reasons for purchasing yogurt in a particular market, the majority of participants agreed that safety, affordable pricing, the option to choose desired quantities in various packaging, country of origin, local origin, nutritional values, taste, clear labeling of production/expiration dates, ingredient declarations, and availability in local markets were important factors (p< 0.05). Most consumers indicated that yogurt should not have a sour taste (61%), bitter taste (94%), burnt taste (96%), unpleasant aroma (93%), expired shelf life (94%), physical damage to packaging (85%), or swollen packaging (95%) (p< 0.05). Notably, 50% of Kosovo consumers view supermarkets as the safest place to purchase yogurt. Based on the findings, we conclude that the Kosovo consumer frequently incorporates yogurt into their daily routine, has an accurate perception of yogurt safety, and prioritizes product safety as the primary reason for purchasing yogurt in the market.

Keywords:

Yogurt, Consumer, Safety, Consumption, Supermarket, Perception

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-15-3

Location

UBT Kampus, Lipjan

Start Date

25-10-2024 9:00 AM

End Date

27-10-2024 6:00 PM

DOI

10.33107/ubt-ic.2024.279

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Oct 25th, 9:00 AM Oct 27th, 6:00 PM

Practices and Preferences of Kosovo Citizens Regarding the Consumption of Safe Yogurt

UBT Kampus, Lipjan

Yogurt is a popular dairy product known worldwide, not only for its unique texture and flavor but also for its health benefits. The purpose of this study is to investigate the practices and preferences of Kosovo citizens regarding the consumption of safe yogurt. This study utilized a quantitative methodology with a cross-sectional design. A total of 516 Kosovo citizens aged 18-65 participated in the study, comprising 308 (59.7%) males and 208 (40.3%) females. Among the participants, 36% reported consuming yogurt daily, while 45.7% consumed yogurt 2-3 times a week. Furthermore, 43.8% of participants stated that they consume yogurt more during the spring/summer season. Regarding the reasons for purchasing yogurt in a particular market, the majority of participants agreed that safety, affordable pricing, the option to choose desired quantities in various packaging, country of origin, local origin, nutritional values, taste, clear labeling of production/expiration dates, ingredient declarations, and availability in local markets were important factors (p< 0.05). Most consumers indicated that yogurt should not have a sour taste (61%), bitter taste (94%), burnt taste (96%), unpleasant aroma (93%), expired shelf life (94%), physical damage to packaging (85%), or swollen packaging (95%) (p< 0.05). Notably, 50% of Kosovo consumers view supermarkets as the safest place to purchase yogurt. Based on the findings, we conclude that the Kosovo consumer frequently incorporates yogurt into their daily routine, has an accurate perception of yogurt safety, and prioritizes product safety as the primary reason for purchasing yogurt in the market.