Session

Management Business and Economy

Description

This paper’s aim is to see how digital marketing resources are being used as instruments for recruiting workers. Seeing how technology has changed every part of life today, even recruitment has now taken on a part where it involves technology more. The methodology that underpins this research is derived from primary and secondary sources, books, websites, and scholarly articles. Also, the major part, especially the validation of the hypotheses, was completed by a questionnaire which was distributed online and 100 respondents from different ages and different profiles answered. The findings of this research suggest that digital marketing resources are effective for recruiting workers, driven by globalization and technological advances. Companies must implement engaging strategies, such as social media, that are user-friendly and can evolve with artificial intelligence. This highlights the need for companies to embrace new technologies to compete. The practical implications of this research are important, as this research can be seen as a recommendation for companies that can use it for the development of the recruitment part.

Keywords:

recruitment, digital marketing, instrument.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-15-3

Location

UBT Kampus, Lipjan

Start Date

25-10-2024 9:00 AM

End Date

27-10-2024 6:00 PM

DOI

10.3107/ubt-ic.2024.22

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Oct 25th, 9:00 AM Oct 27th, 6:00 PM

Digital Marketing as an Innovative Tool for Recruiting Workers

UBT Kampus, Lipjan

This paper’s aim is to see how digital marketing resources are being used as instruments for recruiting workers. Seeing how technology has changed every part of life today, even recruitment has now taken on a part where it involves technology more. The methodology that underpins this research is derived from primary and secondary sources, books, websites, and scholarly articles. Also, the major part, especially the validation of the hypotheses, was completed by a questionnaire which was distributed online and 100 respondents from different ages and different profiles answered. The findings of this research suggest that digital marketing resources are effective for recruiting workers, driven by globalization and technological advances. Companies must implement engaging strategies, such as social media, that are user-friendly and can evolve with artificial intelligence. This highlights the need for companies to embrace new technologies to compete. The practical implications of this research are important, as this research can be seen as a recommendation for companies that can use it for the development of the recruitment part.